Change is In the Air: COVID-19
Redefines “Healthy Home” for Consumers

In a matter of weeks, COVID-19 completely redefined the American home. What was once a sanctuary to “come home” to at the end of the day now serves as a multipurpose center for work, schooling, fitness, entertainment and bed & breakfast. From stockpiling and cooking to compulsively disinfecting surfaces, consumers have transformed their daily routines in an effort to be “Safer at Home.” But is this “new normal” of cleansing behavior actually clouding the air we breathe?
In our mission to ensure everyone has a better quality of life, we wanted to understand how this extraordinary pandemic has affected consumer home habits and attitudes to indoor air quality in the place we breathe most.
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