National Homebuilder Taylor Morrison® Partners with Broan-NuTone® in New TM LiveWellTM Healthy Homes Standard
The Nation’s fifth largest homebuilder offers Broan-Nutone® SurfaceshieldTM antimicrobial LED lighted fans for hands-free surface and air cleaning in all new construction homesHARTFORD, Wis. (August 12, 2020) — In a matter of weeks, COVID-19 completely redefined the American life. Though the total impact of this pandemic remains unclear, there is one certainty: homes will continue to serve as the epicenter of “healthy living.” In their efforts to offer consumers healthy home features at no additional cost, Taylor Morrison® will offer Broan-Nutone® SurfaceshieldTM antibacterial LED lighted fans in their new TM LiveWell TM package lineup for safer and cleaner living.
The TM LiveWell TM package, complete with the unique SurfaceshieldTM antibacterial LED air and surface cleaning protection, was inspired by American consumers direct feedback amidst COVID-19.
In a Taylor Morrison national survey, more than one-third of home shoppers said they seek to purchase a new home rather than a resale for better in-home health and wellness features. While a Broan-NuTone survey further revealed that nearly two-thirds of consumers stated that they are feeling more concerned about indoor air quality (IAQ) than before with a vast majority of respondents reporting frequently wiping down surfaces and items brought into the home, using aerosols, vacuuming frequently and/or using strong chemicals to clean.
“Home is the place we live and breathe most, especially during this unprecedented time,” said Edwin Bender, VP of Marketing at Broan-NuTone. “Indoor air quality within the home will continue to play a vital role in consumers’ safety and well-being. With SurfaceShield™ we are helping homeowners combat mold, mildew, bacteria, and other potential health hazards without the overuse of dangerous chemicals. It protects both the room’s surfaces and air from these microorganisms by removing excess moisture and airborne impurities.”
Common surfaces such as curtains, countertops, door handles, and sinks are some of the main perpetrators of accumulating bacteria. To reduce these health hazards, Broan-NuTone equipped models of Roomside™ series fans with SurfaceShield™ technology to create a new class of ventilation with antibacterial light technology. The Broan-Nutone SurfaceShield bath fans feature Vital Vio, Inc. LED’s that are deadly to bacteria, fungi and mold, allowing for hands-free cleaning protection, but cause no harm to people, pets and plants.
All Taylor Morrison new construction, yet to be built homes sold as of Aug. 1 will offer the TM LiveWell base package, which includes SurfaceShield among the standard products.
"Consumers are consciously aware of the health benefits and perceived risks in virtually every environment they're entering today—stores, schools, planes—so naturally they're just as tuned in to the health of their homes," said Taylor Morrison Chairman and CEO Sheryl Palmer. "As a builder we often say we stand for progress, and through TM LiveWell, we hope to set the standard for what customers deserve in this day and age from their place of sanctuary. Our focus on cleaner air and water and less exposure to chemicals is only the beginning."
About Taylor Morrison
Taylor Morrison Home Corporation (NYSE: TMHC) is the nation's fifth largest homebuilder and developer based in Scottsdale, Arizona, that has been recognized as America's Most Trusted® Home Builder for five years running (2016-2020). Operating under a family of brands including Taylor Morrison, Darling Homes, William Lyon Signature Home and Christopher Todd Communities built by Taylor Morrison, we serve consumer groups coast to coast, from first-time to move-up, luxury and 55-plus buyers. Our unwavering pledge to sustainability, our communities and our team—outlined in the 2019 Environmental, Social and Governance (ESG) Report—extends to designing thoughtful living experiences homeowners can be proud of for generations to come.
About Broan-NuTone® LLC
Broan-NuTone® LLC is North America's leading manufacturer and distributor of residential ventilation products including range hoods, ventilation fans, heater/fan/light combination units, balanced ventilation systems (IAQ), built-in heaters, attic ventilators and residential built-in convenience products including doorbells and central vacuum systems. Broan-NuTone® LLC is proud to be an ENERGY STAR®, partner